Jakarta, January 12, 2024 – In a dazzling event at the Hilton Garden Inn Taman Palem, Jakarta, Crystal Soon, Managing Director of C Future Star Sdn Bhd and Crystal Resort, was honored with the prestigious Excellence Women 2024 award during the highly acclaimed Asia Excellence Choice Awards 2024. The award was presented by GP Rajasa Pranadewa as part of the 1.0 Award Trends 2024, which showcases exceptional talent, leadership, and innovation across Asia.
Crystal Soon, a dynamic leader in the resort and hospitality industry, was recognized for her remarkable contributions to the development and success of her company, as well as her inspiring role as a female leader in a traditionally male-dominated sector. Her visionary approach has propelled C Future Star Sdn Bhd and Crystal Resort to new heights, making them standout brands in Malaysia’s competitive resort industry.
Under Soon’s stewardship, Crystal Resort has emerged as a premier destination for luxury travelers, offering an unparalleled experience that combines modern elegance with the natural beauty of Malaysia. Soon’s emphasis on providing unique, tailored experiences for guests has earned widespread praise, positioning the resort as a leader in delivering both comfort and innovation in the hospitality industry. The company’s success is not only a testament to her business acumen but also reflects her commitment to fostering sustainable practices and ensuring that her resorts are at the forefront of eco-friendly tourism.
In her acceptance speech, Soon expressed heartfelt gratitude to her team and dedicated the award to the collaborative spirit within her organization. “This recognition is a testament to the hard work and dedication of my entire team at C Future Star and Crystal Resort. We strive to create unforgettable experiences for our guests while ensuring that our practices align with the highest standards of sustainability and community engagement. This award motivates us to continue setting new benchmarks in the resort industry,” she said.
The Asia Excellence Choice Awards, a prestigious annual event, is known for honoring exceptional achievements in various industries across the continent. The Excellence Women 2024 category celebrates women who have made significant strides in their fields, breaking barriers and leading with excellence, vision, and integrity. Crystal Soon’s award is a recognition not only of her professional accomplishments but also of her leadership in promoting diversity and inclusivity in the business landscape.
Her journey as a managing director has been marked by her ability to anticipate market trends and adapt to the ever-evolving demands of the hospitality industry. From introducing innovative resort concepts to championing sustainable tourism initiatives, Soon has continually pushed the boundaries of what is possible in her field. Her leadership has also inspired countless women in the business world, further establishing her as a role model for aspiring female entrepreneurs.
The 1.0 Award Trends 2024 event, where the awards were given, brought together some of the most influential business figures and innovators from across Asia, making it a significant occasion for recognizing outstanding talent and leadership. As the tourism and resort sectors begin to thrive again in the wake of global challenges, leaders like Crystal Soon are paving the way for a more inclusive and forward-thinking future in the industry.
This award serves as a milestone not just for Soon, but for the entire hospitality industry in Malaysia and beyond. With her vision and leadership, C Future Star Sdn Bhd and Crystal Resort are poised for continued success, further solidifying their reputation as premier brands in the region. Crystal Soon’s recognition as Excellence Women 2024 highlights her as a transformative leader whose influence extends far beyond the walls of her resorts, making a lasting impact on the industry and the broader business community.