Ponorogo – In a significant milestone for Indonesia’s hospitality sector, Maesa Hotel Ponorogo was honored with the Silver Award in the Increasing Local Sourcing category at the Responsible Tourism Awards SEA 2025, held in Cavite, Philippines on June 18, 2025.
Organized by the International Centre for Responsible Tourism (ICRT), this prestigious Southeast Asian award recognizes tourism stakeholders whose business models prioritize sustainability, environmental responsibility, and community empowerment. Maesa Hotel emerged as one of 24 regional winners after a rigorous evaluation process involving industry experts and scholars from across the region.
The achievement highlights Maesa Hotel’s long-term commitment to local sourcing, waste management, and community-driven initiatives. “This award affirms our approach to building a tourism ecosystem that uplifts local economies while preserving cultural and environmental assets,” said Bobby Wibowo, CEO of Maesa Group.
As part of its impact-driven operations, Maesa Hotel runs several programs under its responsible tourism framework:
- BUMDes & UMKM Empowerment Program, which trains hundreds of local entrepreneurs and youth in hospitality and digital business management.
- Reyog Street Carnival and Cultural Bazaar, linking tourism with local crafts and heritage-based events.
- “Menabung Air” (Saving Water) CSR campaign, featuring biopori planting and water education in collaboration with the Menabung Air Foundation.
Judges praised the hotel’s integration of local procurement, cultural relevance, and environmental resilience in its strategy. The award solidifies Maesa Hotel’s status as a pioneer in sustainable tourism, not only in East Java but across the ASEAN region.
The Responsible Tourism Awards SEA 2025 presented winners across six categories, including Climate Adaptation, Waste Management, and Nature Positive Initiatives. Maesa Hotel’s Silver placement places it alongside leading regional brands making sustainability a core of their business strategy.
Through strategic partnerships with local government bodies, tourism communities, and environmental foundations, Maesa Hotel exemplifies how hospitality can become a lever for inclusive economic growth and climate action.
With this recognition, the hotel aims to inspire more businesses to embed sustainability and shared value in their operations—aligning business success with long-term societal impact.
