Jakarta – Le Minerale, a proudly Indonesian bottled water brand, has achieved a significant milestone by winning the Gold award in the Mineral Water Brand category at the prestigious Youth Choice Award 2025 organized by Marketeers.
The recognition highlights Le Minerale’s strong positioning among Generation Z, who voted it as their number one bottled water brand. In a survey involving 1,183 students from 44 universities across Indonesia, Le Minerale secured 31 percent of votes, outperforming Aqua (24 percent), Nestle Pure Life (21 percent), Cleo (16 percent), and Pristine (8 percent).
“Le Minerale achieved the highest index across the survey, reflecting the purchasing habits and brand preferences of Gen Z. Their choices reveal not only current consumption but also their trusted recommendations for future use,” explained Iwan Setiawan, CEO of Marketeers.
Youth Choice Award is recognized as one of the leading annual platforms celebrating Gen Z’s favorite brands. This accolade reinforces the critical role of younger generations as trendsetters and decision-makers in shaping consumer behavior.
Yuna Eka Kristina, Head of Public Relations and Digital at Le Minerale, emphasized the importance of this recognition. “This award reflects our commitment to deliver high-quality mineral water that resonates with Gen Z’s values of health, authenticity, and sustainability. As the only bottled water brand listing its mineral content on the packaging, we have established a unique advantage,” she stated.
Yuna also noted that Gen Z is not only health-conscious but also values local identity and sustainability in their brand choices. “We are proud to be part of their everyday life while carrying the pride of being an authentic Indonesian brand,” she added.
Through consistent innovation, Le Minerale has strengthened its relevance in a highly competitive market, particularly among digitally savvy and selective younger consumers. The company pledges to continue enhancing its offerings and engaging closely with Gen Z as part of their healthy lifestyle.
This achievement solidifies Le Minerale’s position as a leading bottled water brand in Indonesia, proving that local brands can compete head-to-head with global players while capturing the loyalty of the next generation of consumers.
