Jakarta, Indonesia — In a country where entrepreneurship has become a key driver of economic resilience, one homegrown brand stands out for turning empowerment into a business philosophy. DKRIUK Fried Chicken, led by CEO Iksan Juhansyah under PT Raja Rasa Kuliner, has built more than just a successful F&B company — it has created an ecosystem that helps thousands of Indonesians become business owners.
At the heart of DKRIUK’s success lies a simple yet transformative idea: growth through shared opportunity. The brand’s partnership model enables individuals from all walks of life to run their own outlets with minimal barriers. There are no royalty fees, no franchise burdens — only a shared commitment to uphold quality, service, and integrity.
Each partner, or “mitra,” is treated as part of the DKRIUK family. They receive ongoing support, from product training and marketing guidance to regular audits and operational mentoring. A dedicated support team ensures that even new entrepreneurs — many with no prior business experience — can thrive with the DKRIUK system.
This model has not only democratized entrepreneurship but also proven to be remarkably scalable. As of 2025, DKRIUK proudly operates over 6,000 partner outlets across Indonesia, supported by 800 employees at the corporate and regional levels. The brand’s continued growth reflects how inclusive business models can create real economic impact — turning local passion into nationwide progress.
Innovation remains a core part of DKRIUK’s DNA. The brand consistently refreshes its product offerings, from best-selling favorites like Ayam Original, Ayam Hot, and Ayam Dkribho to creative menu variants such as Ayam Geprek and Crispy Chicken Skin. Alongside these, DKRIUK introduced affordable business solutions such as the Gerobak Ekonomis and Hotsnack Ekonomis packages — designed for aspiring entrepreneurs with limited capital.
“Our goal has always been to make entrepreneurship accessible,” says CEO Iksan Juhansyah. “When people are given the right tools, trust, and training, they don’t just build businesses — they build confidence.”
That vision became even more relevant during the COVID-19 pandemic. While many F&B brands struggled, DKRIUK’s takeaway-focused model allowed partners to stay profitable. The company also accelerated its digital transformation, supporting partners with online marketing tools and delivery platform integrations to sustain customer engagement.
Beyond its impressive scale, DKRIUK’s story is one of social impact. Many of its partners are first-time entrepreneurs — families, mothers, and young professionals looking to start something meaningful. Through DKRIUK, they find not just income, but empowerment, dignity, and community.
Recognition soon followed. DKRIUK has received multiple national and ASEAN-level awards, including The Most Innovative Excellent Award 2025 and Global Business Leader Award 2025, underscoring the brand’s commitment to excellence and empowerment in the F&B industry.
As DKRIUK looks ahead, its mission remains clear — to expand its reach while staying true to its founding principle: empowering people through business. From a humble food cart to a nationwide network, DKRIUK stands as proof that purpose and profit can grow hand in hand.
With innovation as its engine and empowerment as its compass, DKRIUK Fried Chicken continues to shape the future of entrepreneurship in Indonesia — one partner, one community, and one success story at a time.
